The Digital Campus of the Auvergne Rhône-Alpes Region is a place of innovation and digital know-how, serving companies, schools and training. Its news, projects and initiatives are rich, and to bring them to life for visitors, residents or students, the Campus turned to MakeMeScreen to make the site’s screens attractive and meaningful! To structure the editorial process, to create a dynamic visual identity adapted to the site’s screens, and to propose templates that can be administered by the site’s communication teams.
Challenge :
- Structuring the editorial approach to thematise the communication and bring it to the different audiences of the Campus
- Designing an animated graphic identity that can be declined in jingles and templates by the client
- Implementing signage principles, an interactive terminal and information flows to complete the range of tools available to the Campus.